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    The Green Economy is an economic development strategy geared to growth but also to reduce the environmental impact it causes. In other words, it is concerned with developing the various activities in an eco-sustainable way. Let's see in detail how the green economy can improve your company. In recent years we talk more and more often about the Green Economy, understanding why the focus is shifting towards this business model can bring benefits to your company. One example is the giant Facebook Inc., president Mark Zuckerberg said that their operations have completely switched to renewable energy. This business model is becoming increasingly popular also in Europe, Italy is encouraging small, medium and large companies to invest in the Green Economy with incentives and bonuses. 1. What is the Green Economy 2. What benefits does it have for your business 3. The main objectives of the Green Economy 1. What is the Green Economy The term Green Economy means a theoretical model of economic development that takes into consideration the production activity by evaluating both the benefits deriving from growth and the environmental impact caused by the processing of raw materials. It is therefore a model that examines not only productivity but also the impact it causes on the environment, in order to limit the environmental damage caused in the processing cycle of raw materials: extraction, development, transport, etc. Boomerang effect Another fundamental concept for the Green Economy is to prevent and quantify (also in economic terms) the boomerang effect. The production, distribution, extraction and more generally the transformation of a good or a service always have impacts on the ecosystem (even if not immediately perceptible and visible) and with the passage of time these effects will be sufficient to produce responses. which will affect everything that relates to the environment itself, including our business. This cause and effect mechanism is a real boomerang effect. Let's see an example: A company, in the Oil-gas sector, extracts and refines oil regardless of the environmental impact it has on the environment and without even considering the environmental impact that will be generated by the use of third parties of the fuel it produces. After several years, however, this slow pollution of the territory undermines all those activities that are based on the good quality of the environment such as the agricultural sector, fishing, tourism, etc ... The consequences? These activities will suffer a decline in activity and consequently in revenues due to the change in the ecosystem: fish no longer reproduce as before, air pollution has led to global warming and agriculture suffers, tourists. they decide to go to healthier locations where pollution is not present. A contraction of the economy will be created, the effects of which will initially affect the smaller companies and workers but then will consequently also affect the oil-gas company. This example, perhaps a little extreme, clarifies the concept of the boomerang effect a lot. Basically, it is assumed that everything we do has an impact on the environment, but at the same time it is possible to improve one's economy, optimizing processes, developing new technologies and in general trying to limit the impact on the environment as much as possible. The Green Economy was born as a growth system in stark contrast to the old economic model. After understanding how much the traditional production model is no longer sustainable, both from an environmental and a human point of view, it was necessary to rethink the entire production process. The birth of the Green Economy has transformed entire industrial sectors. 2. What are the advantages of companies that choose the Green Economy as a development model In order to implement a true green transformation of your company, it is necessary to start from the analysis of the actual and potential environmental damage that your company could cause. This analysis is the starting point from which to understand what actions can be taken to reduce the environmental impact. For example, a company may choose to recycle part of the waste it produces to reuse it. Let's see in detail the benefits that a company can obtain by thinking about sustainability: Cost reduction: the implementation of sustainable practices increases the efficiency of production systems, and through the rationalization of resources, waste is reduced with a positive effect on costs. Corporate reputation: consumers who are attentive to ecological issues are constantly growing and direct their consumption in this direction by choosing more and more products that have less impact on the environment. Social value: the interest in environmental issues and consequently the attention to the health and safety conditions of its workers, guarantees the loyalty and motivation of its human resources. Support for companies: the European Union and the Italian government provide many incentives for companies that choose to launch sustainable models or to modernize their systems in an eco-sustainable key. Do you have a company and want to be greener? Discover our Verdanza page and follow us on social media! 3. I principali obiettivi della Green Economy So let's summarize the key points of the Green Economy Reduction of harmful emissions of CO2 and greenhouse gases, which are mainly responsible for pollution and atmospheric changes; Reduction of company waste. Increased efficiency with which natural resources are used (avoiding the excessive exploitation of non-renewable sources and using renewable ones to a greater extent); Reduction of waste material and waste in production processes, with particular attention to reuse and recycling; Prevention of biodiversity loss and support of natural ecosystems. #Verdanza #Greeneconomy #MeGConsulting #ConsulenzaStrategica #PMI #StartUp #KPI #Leadership

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  • Search Engine Positioning | M&G Consulting

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  • Digital Marketing Agency | M&G Consulting

    DIGITAL MARKETING Digital Marketing Professionals Web Agency M&G Our Web Agency specializes in Web Marketing . We support professionals , StartUps , SMEs and Large Enterprises in the implementation of Marketing strategy. M&G Consulting as a Digital Agency is based in Milan and offers services throughout Italy. Our job involves finding digital solutions to your requests; we create websites, ecommerce, we identify your corporate identity, we give advice in marketing and digital strategies, all to achieve your goals. Richiedi ora un preventivo What is the goal of a Digital Agency? The goal for a Digital Agency or Web Agency is to grow your business in the digital field. This playground requires a variety of skills in communication, strategy, graphics and IT development. Knowing how to choose the best is the key to success! What is Digital Marketing? Areas of intervention of Digital Marketing If you have searched for Digital Marketing, let's imagine you know all the macro areas that are contained under this super-inflated word and that everyone is talking about. Digital Marketing is a marketing sector that has been created in recent years and that is specializing and expanding more and more because it is aimed at users via the web precisely. Always remember that the ultimate goal of marketing is to SELL a PRODUCT or SERVICE. Some strategies may apparently aim at other objectives but the ultimate goal is always the sale and growth of the Brand . Digital Marketing includes under its great wing: Communication via Social Media: posts, stories, photos, videos, etc. E-mail Marketing: News Letter and Reserved Discounts, Web Site Development - E-commerce Development Video clips and audio for Web - Radio - Tv advertising Content Marketing Brand Identity SEO strategy SEM strategy Analysis and Strategy Logo creation M&G Consulting is a Web Agency structured in different macro areas from Social Media Marketing , Web Design & SEO , SEM , and Project Financing . We have always identified the best communication and promotion tools available on the market, to create the most effective web marketing strategies. We structure them tailored for you, based on the objectives we set ourselves and the means available, obtaining the maximum possible results in the shortest time. M&G a young Digital Agency What a Digital Agency can do The Digital Marketer's activity includes all SEO and SEM (Search Engine Optimization and Search Engine Marketing) activities but also includes specific skills related to online tools and tools such as Google AdWords , Analytics and Search Console . Among the various knowledge, our experts deal with Content Marketing , E-mail marketing , Lead Generation and various forms of web marketing consultancy. Digital Marketing is important for any kind of business: whether it operates through traditional or online sales strategies. For businesses that offer physical services or products, perhaps in shops or agencies, Digital Marketing is an effective method of expanding the range of action of the company business, an additional channel capable of bringing greater profit to the company. If the business activity takes place purely online it is clear that the importance of adopting effective strategies becomes a necessary condition for the growth of your business, just think of Ecommerce, which do not have a physical store and need to attract digital customers easily and consistent. Richiedi ora un preventivo Brand Identity and Logo We develop captivating and unique graphics to highlight the elements of uniqueness in your products and services. Web Marketing Strategy We provide you with Strategic Support for your Marketing Campaigns on social platforms and on the web. SEO and SEM positioning We develop SEO, SEM, E-mail Marketing strategies and much more. Gets better your positioning on search engines compared to your competitors. Development of Websites and E-commerce We develop Websites and E-commerce for your business. Creativity beyond all limits. Web communication Find the communication key to interact with your customers. News Letters, Blogs, Social Profiles, Mail Campaigns . We take care of your Blog and Social We take care and develop texts and images for Blogs, Social Profiles and Advertising Campaigns. We write copyright theses with rich content

  • Portfolio | M&G Consulting

    Web Agency and Startegica Consultancy Milan Discover the works of those who have already chosen us! MOVIDA Ideazione del Logo Realizzazione Applicativo Sviluppo Sito Web Digital Strategy Content Marketing SEO CARACCIOLO SERVICE Brand Identity Restyling Logo Grafica ed Editoria Presentazione ACCADEMIA DI COMUNICAZIONE Grafica ed Editoria Presentazione FOODSTOCK E-commerce Content Marketing Creazione Logo Siti Web SEO Monitoraggio LE STORIE DI EUGENIA Mood Board Logo Grafica ed Editoria Brand Identity FRIULCHEM SPA Restyling Logo Grafica ed Editoria EMMEPILEVABOLLI Creazione Logo Sito Web SEO posizionamento Monitoraggio Grafica editoria Comunicazione CURIE CLINIC Valutazione Aziendale Business Plan Analisi Tecnica H2 SRL Brochure e Presentazioni Grafica ed Editoria CINQUE TERRE FOOD Comunicazione Social Digital Advertising Digital Strategy Content Marketing SPAW Sito Web Logo Brand Identity Digital Marketing SEO Grafica ed Editoria SEM NEXDOOM Business Plan Strategia Marketing Realizzazione logo Richiesta Finanziamenti / Fondi Read the reviews of those who have chosen to become our customer! Consulting M&G Marketing and Strategic Consulting Reviews Web Agency M&G Web Agency and Digital Marketing Reviews

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