Website optimization: optimize content to improve positioning on search engines
The main goal in making use of SEO optimization is to position your web page as high as possible among the first organic search results of Google, regardless of whether it is an e-commerce, a blog or a another type of website. It is therefore necessary to optimize your page according to the theme and the offer on appropriate keywords. It is very important to understand the constant difficulty to which one is subjected when dealing with the indexing of a website, it is necessary to spend a lot of time to understand the progress of the google algorithms and adapt your web page to obtain the desired result. This solution is not limited only to bringing more visits and user traffic, but provides the real possibility of converting users into customers
Effective Optimization - SEO for Google
Factors to consider when optimizing
When optimizing websites, it is not enough just to think about what search engines like, but you also need to understand what your target users really like. Too many times we find ourselves in the presence of optimized websites, present among the first searches on Google, but which after entering we left within 5-10 seconds. This is the classic example of how complex it is to find the right compromise between what search engines like and what its users really like. Our goal is to reach the Lead or at least to ensure that visitors use the Call to Action as a contact form, purchase button, request for info, subscription to the page, etc ... What to do then?
Everything that communicates and informs the visitor is understood: from texts to images, from sounds to videos.
We create highly informative content, leading the visitor to quickly and clearly understand the information or message that the web page wants to communicate
Optimizing a website means making it usable and practical for users and effective for search engines like Google. Having to rely on search engine algorithms to outline each user it becomes important to publish a website that is optimized for both parties to get closer to their business goals.
The interface adapts the display of websites to the visitor's interaction needs or we create a functional interface for the user who receives the "communication" of offers / services through your website.
It is clear that the visual sensory sphere plays a fundamental role in the structure of a website. The choice of colors in line with the Brand Identity, the use of specific fonts, captivating and explanatory images and videos. The graphic design will be made to be consistent with your company business.
A communication system and in some cases an information flow is created between the website (therefore the company) and the visitors. The visitor is not limited to just "reading" the content, but wants to participate. The goal is to establish a quick and easy good interaction between the user and the website
Fundamental aspect! Navigation must direct the user towards your business goal (sale, contact, registration ...). The web pages must be set up so that the user follows the paths we have established in the design phase, leading them to behave in a similar way to the ideal customer of your business.